Basic strategies: basic strategies, characteristics and requirements; the risks of these basic strategies 2 hours. Analysis of competitors: the identification of the potential competitive profile; previsions on the future competitive behaviours 2 hours.
Strategic innovation management: inventions and innovations, the innovation process, profitability of innovation, the appropriability of innovation rents, strategies of exploitation 4 hours.
Resources and competences based strategies: resource-based objectives, the role of the analysis of resources in strategy formulation, types of resources and competences, identification of distinctive resources and competences of the firm, market imperfections 2 hours.
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You construct a band 9 essay by the end of this video!